Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon. Get the book from Amazon You can only use 10 percent of your brain Ever wonder why is this idea sticky (even though its false) 'Made to stick' finds six qualities in all sticky ideas. The authors analyzed the most famous urban legends, the best advertisements, and a fair amount of research to come up with the SUCCES framework of good stories. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick Book by Chip Heath and Dan Heath. Made to Stick is a book about transforming ideas into simple stories that inspire people to act. Made to Stick - Chip Heath & Dan Heath 5. how pitches like ' Jaws on a spaceship' ( Alien) and ' Die Hard on a bus' ( Speed) convince movie execs to invest gigantic sums even when they know nothing else about the projectĪs entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout 4. how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria Packed full of case histories and incredible anecdotes, it shows:

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Why does fake news stick while the truth goes missing? Made to Stick Book Summary by Chip Heath and Dan Heath Sipreads Make your ideas easily understood and remembered.

Made to stick by chip & dan heath